31 May 2011

Tips from Google on What Counts as a High Quality Website

Google recently announced the new Panda update to Google search, which tackles the task of more rigorously assessing website quality. This has caused many sites with low quality content dramatically dropping in their search results. This is a plus for websites with high quality, remarkable and original content....

Category : Web Marketing

07 Feb 2011

Using Google Places to rank high in local search

The use of search to source local services has exploded in recent times, in part driven by the new features of search engines to easily locate local businesses. Google Places provides the easiest and quickest way to be listed near the top of a Google search for location specific keywords. As such, it is important to take advantage of your free business listing in Google Places....

Category : Web Marketing

03 Dec 2010

Article writing for search engine rankings

There are many ways to improve your websites search engine rankings, but one of the most effective is through writing and syndicating articles on content relevant to your business. By providing your articles for free to other websites, you can obtain links to your website, resulting in greater traffic and higher search engine rankings. In this article we address how to write a great article and syndication of these articles....

Category : Web Marketing

21 Nov 2010

Selling online - the old rules of marketing still apply

For many established bricks and mortar businesses, building a complementary online presence is now an urgent task. In many industries, businesses are already well established online and aggressively pursuing domination of their respective niche. How is an online business different from a traditional bricks and mortar store?...

Category : Web Marketing

21 Oct 2010

LinkedIn for business

LinkedIn is a social networking site for business, enabling professionals and business owners to connect with colleagues and partners across the globe. It is also a powerful business reputation tool. As of August 2010, LinkedIn claims to have the worlds largest professional network with over 75 million members. LinkedIn is a powerful social media website for business with wide adoption across Australia....

Category : Web Marketing

13 Sep 2010

Facebook for Business

Social media sites such as Facebook, YouTube and Linkedin are fast becoming powerful tools for business to showcase their brands and interact with new and existing customers. Among todays popular social networking sites, Facebook remains the leading tool for social media interaction. According to Nielsen (2010), 75% of Australian users have visited Facebook and about 59% have their very own Facebook profiles....

Category : Web Marketing