06 Mar 2017

Feed your creative creature with boredom, selfishness and emotion

We all have a creative creature hiding inside. However, her elusive nature means that accessing original work can often be difficult. So instead of following a recipe to creativity, lets explore some unconventional approaches: boredom, emotional intensity, selfishness, no goals and Intermittent Luddism (blocking technology)....

Category : Blog

25 Nov 2015

Co-working: Why you should ditch your home-office for a shared space

Being new to Melbourne, I decided to try out a few of the co-working spaces across town. Initially skeptical if any real work could be achieved in these spaces, I have been surprised to discover just how great co-working can be....

Category : Blog

13 May 2015

The revolution of crowdfunding in Australia

Crowdfunding sites like Kickstarter have received massive attention in recent years, enabling a large number of people to make a small investment in a project or cause, typically in exchange for rewards. The reward is often early access to the future product or service....

Category : Blog

24 Feb 2015

Easy ways to create content worth sharing

Brainstorming on writing articles for newsletters, blogs and websites can at times be difficult. Here are some easy ways to create content for your business or social purpose....

Category : Blog

16 Sep 2014

HTTPS security is now an SEO ranking signal

Just a few weeks ago Google announced that they are now using HTTPS encryption as a search engine ranking signal. When you visit a website, you can tell if it uses security encryption if the web address begins with https:// rather than http://. The web browser may also show the padlock icon. In an effort to make the Internet more secure, Google is encouraging all websites to switch from HTTP to HTTPS. HTTPS is also often referred to as SSL or TSP. In this short article, we explain more about this change....

Category : Blog

15 Aug 2014

The Declining Profitability of Adwords

Adwords, the search advertising program behind Google’s huge financial success, is now less effective for advertisers, as online markets become saturated with competitors. Particularly in trades and online retail, there are a huge number of businesses competing, raising the cost per click (CPC) on adverts to unprofitable levels. Larger businesses now also seem prepared to pay a very high customer acquisition cost (CAC), by taking into account the life time value (LTV) of the client, rather than the cost of the individual sale. With this approach, many small operators are being forced out of the Adwords market. Given the increasing cost of online advertising, what can be done?...

Category : Blog