17 Jul 2012

How to choose a domain name

The first step in creating a website is to decide on an appropriate domain name. A domain name is a unique address that your customers will use to visit your site. As such it is important to choose a name that is easy to spell and remember....

Category : Web Marketing

08 Jul 2012

Design of Effective Facebook Advertising Campaigns

Facebook advertising is easy to set-up and can be very effective at targeting a niche demographic, when the correct strategy is put in place to maximise your return on investment. In this article I provide a 4-step process to measure and maximise your conversion rate on facebook advertising campaigns....

Category : Web Marketing

02 Jul 2012

Using Google Adwords for ad campaigns

Google Adwords is a powerful tool for generating new leads into your business from the Google search engine. Adwords is pay per click (PPC), which means you only pay when a user clicks on your ad. Your advertisements appear at the top and right hand side of Google search results. You can list your advert to appear on as many search terms (keywords) as you like. When a user clicks on your advert, they are taken to a page of your choice on your website....

Category : Web Marketing

30 Jun 2012

Using Google for Business and Search Engine Rankings

Google is a new social network that is rapidly becoming an important player in the social media landscape. Google currently has over 90 million users worldwide and although this is still far from Facebook’s 800 million membership base, comparisons between the two are being made as this new social network gains momentum....

Category : Web Marketing

10 Jun 2012

How to optimise a web-page for search terms (keywords)

Keywords are the search terms Internet users enter into a search engine such as Google, Yahoo and Bing when they are searching online for a product or service. They can be as generic as office furniture or as specific as complete office fitouts in Melbourne. If you would like to improve the search engine rankings of your website, using the most appropriate keywords in your web-pages is an important first step. In this article, we discuss how to use keywords in optimising your web-pages and achieving a better search engine ranking for your website pages, content, products and services....

Category : Web Marketing

19 May 2012

Do your website and social media profile photos need a reality check?

This month Publish my Web spoke with commercial web photographer Julissa Shrewsbury from New Work Photography. Julissa has provided us a list of common online photo mistakes and tips on how to put your best face forward!...

Category : Web Marketing