02 Jul 2012

Using Google Adwords for ad campaigns

Google Adwords is a powerful tool for generating new leads into your business from the Google search engine. Adwords is pay per click (PPC), which means you only pay when a user clicks on your ad. Your advertisements appear at the top and right hand side of Google search results. You can list your advert to appear on as many search terms (keywords) as you like. When a user clicks on your advert, they are taken to a page of your choice on your website....

Category : Web Marketing

30 Jun 2012

Using Google for Business and Search Engine Rankings

Google is a new social network that is rapidly becoming an important player in the social media landscape. Google currently has over 90 million users worldwide and although this is still far from Facebook’s 800 million membership base, comparisons between the two are being made as this new social network gains momentum....

Category : Web Marketing

10 Jun 2012

How to optimise a web-page for search terms (keywords)

Keywords are the search terms Internet users enter into a search engine such as Google, Yahoo and Bing when they are searching online for a product or service. They can be as generic as office furniture or as specific as complete office fitouts in Melbourne. If you would like to improve the search engine rankings of your website, using the most appropriate keywords in your web-pages is an important first step. In this article, we discuss how to use keywords in optimising your web-pages and achieving a better search engine ranking for your website pages, content, products and services....

Category : Web Marketing

19 May 2012

Do your website and social media profile photos need a reality check?

This month Publish my Web spoke with commercial web photographer Julissa Shrewsbury from New Work Photography. Julissa has provided us a list of common online photo mistakes and tips on how to put your best face forward!...

Category : Web Marketing

21 Mar 2012

The effort/reward equation: do you have it right?

Is clicking through to your website worth my time? If I give you that personal information, what do I get in return? Is the price you are offering good enough for me to create yet another account? These are the types of questions your customers will be considering in relation to your online business. I call it the effort/reward equation. Quite simply, the effort/reward equation is the subconscious determination of whether the effort required (user input) is worth the reward on offer (the product or service you are presenting)....

Category : Web Marketing

29 Feb 2012

Maximising sign-ups - Some help from Behavioural Economics

In this article we take a look at a critically important part of your website - sign-up pages. We have teamed up with behavioural economics expert Bri Williams to apply the science of behaviour and influence to website design. Bri takes us on a tour of the behavioural principles used to maximise sign-ups by big online players such as facebook and amazon. We apply the behavioural principles of following the herd, status-quo bias, impulsivity and loss aversion to maximising sign-ups. If these terms are new to you, read on to learn more about this vital and emerging field - essential knowledge for every business owner!...

Category : Web Marketing