25 Jul 2013

Gamification: using game design to engage your customers online

Have you ever collected frequent flyer miles or joined a credit card rewards program? Or perhaps played an online game like Farmville, where your progress is shown to your friends on your facebook news feed? If you answered yes, then you have experienced gamification in action....

Category : Web Marketing

11 Jun 2013

Beat Google with your new USP (Unique Social Purpose)

With the constant changes in search, the time and risk involved in achieving search engine rankings is hard to justify. If you are chasing Google with a cutting edge SEO strategy, you are aiming at a fast moving target. However, there is a better way. Forget about chasing after Google and build an online community and social asset around your business. We call this the new USP - Unique Social Purpose....

Category : Web Marketing

23 May 2013

Social Media: Using Pinterest for Business

Since its launch in 2010, Pinterest has dramatically grown in its popularity with currently more than 48 million users worldwide. Its membership has also been steadily increasing in Australia with an estimated 450,000 members as of March 2012 (Nielsen, March 2012). Pinterest is an online pinup board, where users can organise their inspirations, interests and ideas on virtual pinboards, typically around niches like fashion, food, sports, travel, events and many more. In this article, we discuss how you can use Pinterest as part of your social media marketing....

Category : Web Marketing

17 Apr 2013

Should you develop a Mobile App for your business?

Yahoo recently purchased Internet App “Summly” from 17-year-old London school boy Nick D’Aloisio for $30 million. This news has generated renewed excitement around smart phone apps and the opportunities they present for business. The Summly app provides summaries of news items neatly on a smart phone screen. Although selling an app to Yahoo may not be in your business plan, an app could be an effective way to connect to and support your customers. Let’s take a look at how it works....

Category : Web Marketing

26 Mar 2013

The SoLoMo Revolution and what it means for your business

SoLoMo - short for Social, Local, Mobile - is the combination of social media, local search and mobile communication that is currently revolutionising the way businesses market and interact with their customers. Think of a Gen-Y using their mobile to check in on Facebook....

Category : Web Marketing

12 Feb 2013

7 Steps to Successful Website Marketing in 2013

2012 was a year of many developments for SEO and website marketing. From the Penguin and Panda Google updates to the rise of data visualisation and social media, 2012 was truly a challenging time for SEO. 2013 is shaping up to be an exciting year for those who may have fallen short in their website marketing efforts last year. The new year is the perfect opportunity to position your business online, particularly in the areas of social media, mobile and local search. In this article we provide 7 steps that will help you get on the right track to successful website marketing in 2013!...

Category : Web Marketing