26 Dec 2012

Target your most recent website visitors with Google Remarketing

If you have ever had the eerie feeling that an advert is following you around the web, you are likely a victim of Google remarketing! Marketeers often say that 7 to 12 interactions or touches are needed to convert a new customer. With this in mind, Google are now offering a remarketing advertising service, which really is a revolution in how businesses of any size can advertise online....

Category : Web Marketing

21 Nov 2012

Learn Online Marketing from President Barack Obama

Barack Obama is the most successful new marketer in history. A twitter post by President Barack Obama announcing his recent victory, with the words four more years and an image of him hugging his wife Michelle, was the most shared twitter post of all time. This was the final example of what has been the total domination of the online space by the Obama campaign, with many lessons and examples of best practice that we can apply to our own online marketing....

Category : Web Marketing

18 Oct 2012

Adwords versus SEO - A Virtual Show Down

As the time and difficulty in achieving Google rankings increases, many web masters are moving away from Search Engine Optimisation (SEO) to focus on Google Adwords. Google Adwords enables you to list your website in Google searches immediately, for as many keywords as you wish. With adverts appearing above and to the right of search results in highly visible positions, Google Adwords is a clear alternative to SEO....

Category : Web Marketing

10 Sep 2012

Is Social Media Marketing a Waste Of Money?

Social media sites like facebook, youtube, twitter and linkedin continue to grow at incredible rates, with the growing population of facebook users now passing 11 million across Australia. With the huge potential access to users, businesses continue to swarm social media looking for opportunities to reach new customers....

Category : Web Marketing

17 Jul 2012

How to choose a domain name

The first step in creating a website is to decide on an appropriate domain name. A domain name is a unique address that your customers will use to visit your site. As such it is important to choose a name that is easy to spell and remember....

Category : Web Marketing

08 Jul 2012

Design of Effective Facebook Advertising Campaigns

Facebook advertising is easy to set-up and can be very effective at targeting a niche demographic, when the correct strategy is put in place to maximise your return on investment. In this article I provide a 4-step process to measure and maximise your conversion rate on facebook advertising campaigns....

Category : Web Marketing