26 Mar 2013
The SoLoMo Revolution and what it means for your business
SoLoMo - short for Social, Local, Mobile - is the combination of social media, local search and mobile communication that is currently revolutionising the way businesses market and interact with their customers. Think of a Gen-Y using their mobile to check in on Facebook....
Category : Web Marketing
12 Feb 2013
7 Steps to Successful Website Marketing in 2013
2012 was a year of many developments for SEO and website marketing. From the Penguin and Panda Google updates to the rise of data visualisation and social media, 2012 was truly a challenging time for SEO. 2013 is shaping up to be an exciting year for those who may have fallen short in their website marketing efforts last year. The new year is the perfect opportunity to position your business online, particularly in the areas of social media, mobile and local search. In this article we provide 7 steps that will help you get on the right track to successful website marketing in 2013!...
Category : Web Marketing
26 Dec 2012
Target your most recent website visitors with Google Remarketing
If you have ever had the eerie feeling that an advert is following you around the web, you are likely a victim of Google remarketing! Marketeers often say that 7 to 12 interactions or touches are needed to convert a new customer. With this in mind, Google are now offering a remarketing advertising service, which really is a revolution in how businesses of any size can advertise online....
Category : Web Marketing
21 Nov 2012
Learn Online Marketing from President Barack Obama
Barack Obama is the most successful new marketer in history. A twitter post by President Barack Obama announcing his recent victory, with the words four more years and an image of him hugging his wife Michelle, was the most shared twitter post of all time. This was the final example of what has been the total domination of the online space by the Obama campaign, with many lessons and examples of best practice that we can apply to our own online marketing....
Category : Web Marketing
18 Oct 2012
Adwords versus SEO - A Virtual Show Down
As the time and difficulty in achieving Google rankings increases, many web masters are moving away from Search Engine Optimisation (SEO) to focus on Google Adwords. Google Adwords enables you to list your website in Google searches immediately, for as many keywords as you wish. With adverts appearing above and to the right of search results in highly visible positions, Google Adwords is a clear alternative to SEO....
Category : Web Marketing
10 Sep 2012
Is Social Media Marketing a Waste Of Money?
Social media sites like facebook, youtube, twitter and linkedin continue to grow at incredible rates, with the growing population of facebook users now passing 11 million across Australia. With the huge potential access to users, businesses continue to swarm social media looking for opportunities to reach new customers....
Category : Web Marketing