26 Dec 2012
Target your most recent website visitors with Google Remarketing
If you have ever had the eerie feeling that an advert is following you around the web, you are likely a victim of Google remarketing! Marketeers often say that 7 to 12 interactions or touches are needed to convert a new customer. With this in mind, Google are now offering a remarketing advertising service, which really is a revolution in how businesses of any size can advertise online....
Category : Web Marketing
18 Oct 2012
Adwords versus SEO - A Virtual Show Down
As the time and difficulty in achieving Google rankings increases, many web masters are moving away from Search Engine Optimisation (SEO) to focus on Google Adwords. Google Adwords enables you to list your website in Google searches immediately, for as many keywords as you wish. With adverts appearing above and to the right of search results in highly visible positions, Google Adwords is a clear alternative to SEO....
Category : Web Marketing
10 Sep 2012
Is Social Media Marketing a Waste Of Money?
Social media sites like facebook, youtube, twitter and linkedin continue to grow at incredible rates, with the growing population of facebook users now passing 11 million across Australia. With the huge potential access to users, businesses continue to swarm social media looking for opportunities to reach new customers....
Category : Web Marketing
17 Jul 2012
How to choose a domain name
The first step in creating a website is to decide on an appropriate domain name. A domain name is a unique address that your customers will use to visit your site. As such it is important to choose a name that is easy to spell and remember....
Category : Web Marketing
08 Jul 2012
Design of Effective Facebook Advertising Campaigns
Facebook advertising is easy to set-up and can be very effective at targeting a niche demographic, when the correct strategy is put in place to maximise your return on investment. In this article I provide a 4-step process to measure and maximise your conversion rate on facebook advertising campaigns....
Category : Web Marketing
02 Jul 2012
Using Google Adwords for ad campaigns
Google Adwords is a powerful tool for generating new leads into your business from the Google search engine. Adwords is pay per click (PPC), which means you only pay when a user clicks on your ad. Your advertisements appear at the top and right hand side of Google search results. You can list your advert to appear on as many search terms (keywords) as you like. When a user clicks on your advert, they are taken to a page of your choice on your website....
Category : Web Marketing