15 Jul 2014

Why outsourcing chat support on your website is a bad idea

There are now several online services available to small business to install live chat directly on your website. So when a user visits your website, your staff can directly answer questions online. In principle, this sounds like a great idea, as the user can quickly connect with someone 24/7. In fact, live chat can increase your enquiry rates if done properly. However, in most cases, small businesses are outsourcing chat support to a third-party that has no knowledge of actual business, products or services. In this article, we explain how to use live chat effectively to improve enquiries from your website....

Category : Blog

18 Jun 2014

Release of new domain name extensions

Since January 2014, ICAAN has been in the process of releasing new domain extensions. Over 250 new extensions have already been delegated, with potentially thousands more in the coming years. Prior to the release, we were limited to the common extensions at the end of a web address, like .com, .org and .net. It is important to secure your branding domain extensions, such that competitors are not able to use these domains in the same or other markets from your own....

Category : Blog

12 May 2014

On scaling your professional services or consulting business

Professional service firms focus on building strong business relationships and serving clients, not necessarily on the creation of new products or repeatable services that are easily scaled. The growth of a consultancy is typically linear, being tied to the number of consultants and hours that can be billed per project. In this article, we discuss some of the issues faced by professional service firms, as well as suggest 3 possible solutions for growth: 1-Maximise, 2-Multiply and 3-Metamorphosis....

Category : Blog

09 Apr 2014

Goldilocks pricing to eliminate discounts and maximise profits

Setting your prices to capture maximum value and avoid discounts is critical to business success. One approach is to use multi-level or tiered pricing; for example a typical multi-level pricing system has 3 levels (good, better, best) or (silver, gold, platinum). Also known as Goldilocks pricing, this approach works on the principle that customers tend to avoid extremes and go for the middle option. In this article, we explain how to design a multi-level pricing system using the latest research in behavioural psychology, to help maximise your profits and circumvent tough pricing negotiators....

Category : Blog

10 Mar 2014

Lessons from the Wolf of Wall Street

The recent Martin Scorsese film starring Leo Dicaprio tells the supposedly true and outrageous tale of the rise and fall of Jordan Belfort, the self proclaimed Wolf of Wall Street. The movie is a roller-coaster ride, following Jordan’s rise to multi-million dollar success selling penny stocks, and his inevitable fall into greed, corruption and fraud. Although certainly not a business documentary, the rapid rise of the wolf has some compelling insights for business. Take a look!...

Category : Blog

26 Feb 2014

Automate referrals for your B2B business

As we all intuitively know, word of mouth is the most effective form of marketing. Referral customers come at a much lower cost, and convert roughly 30% better than leads generated from other sources (Tony Nissen, R&G Technologies, 2013). The Wharton School of Business found that a referred customer has a 16% higher life-time value....

Category : Blog