11 Aug 2011
How to test a new business idea for free (and fast!)
For many entrepreneurs uncovering a new product, business model or innovation is one of the most exciting things about being in business. This excitement often leads to the over-commitment of resources, time and money on untested ideas. With the Internet, market research no longer needs to be expensive. The search engines are an incredible tool to help us identify trends, interests and profile new business ideas with ease....
Category : Web Marketing
26 Jul 2011
Why a website is often a waste of money
The reality is that the vast majority of small business websites do not see significant lead generation from the search engines. As the search engines shift to listing only websites with unique and popular content, most small business websites miss out on first page rankings, except in highly niche, local or business name searches....
Category : Web Marketing
31 May 2011
Tips from Google on What Counts as a High Quality Website
Google recently announced the new Panda update to Google search, which tackles the task of more rigorously assessing website quality. This has caused many sites with low quality content dramatically dropping in their search results. This is a plus for websites with high quality, remarkable and original content....
Category : Web Marketing
07 Feb 2011
Using Google Places to rank high in local search
The use of search to source local services has exploded in recent times, in part driven by the new features of search engines to easily locate local businesses. Google Places provides the easiest and quickest way to be listed near the top of a Google search for location specific keywords. As such, it is important to take advantage of your free business listing in Google Places....
Category : Web Marketing
03 Dec 2010
Article writing for search engine rankings
There are many ways to improve your websites search engine rankings, but one of the most effective is through writing and syndicating articles on content relevant to your business. By providing your articles for free to other websites, you can obtain links to your website, resulting in greater traffic and higher search engine rankings. In this article we address how to write a great article and syndication of these articles....
Category : Web Marketing
21 Nov 2010
Selling online - the old rules of marketing still apply
For many established bricks and mortar businesses, building a complementary online presence is now an urgent task. In many industries, businesses are already well established online and aggressively pursuing domination of their respective niche. How is an online business different from a traditional bricks and mortar store?...
Category : Web Marketing