11 Dec 2013

Scientific study reveals the 3 rules all exceptional companies follow

In their new book “The Three Rules”, Raynor & Ahmed answer the ultimate business question, “How do a few companies achieve exceptional performance over the long term?” In every industry, there is a stand-out company that delivers exceptional profits and performance. So what makes them different? Data has been analysed on more than 25,000 companies spanning 45 years to uncover what makes a company highly profitable. It has been found that exceptional companies follow 3 rules, “better before cheaper”, “revenue before cost”, and “there are no other rules”. Take a look....

Category : Blog

20 Nov 2013

Name selection and protection for businesses, brands, services and products

In the international online marketplace, selecting a business, brand, product or service name that is available and protectable, as well as memorable and easy to spell, is a difficult challenge. We outline here a successful strategy for doing so, as well as provide some essential online checks and tools that you will need to achieve this creative and logistical task....

Category : Blog

22 Oct 2013

Social Media Update: Linkedin Endorsements

Linkedin endorsements are quickly becoming a widely used feature in the Linkedin network. In fact, since its launch in the closing quarter of 2012, Linkedin users have made more than 550 million endorsements! LinkedIn endorsements are a fast and easy way for people to endorse your skills and expertise with a single click, without having to write a full recommendation. In this article, we discuss how you and your business can benefit from this popular feature....

Category : Blog

27 Aug 2013

How colour selection can improve your marketing results

Choosing colours for your logo, website and advertising campaigns may seem simple enough. For experienced designers, colour selection may even seem like second nature. However, colour selection is more than picking out a favourite colour and using it in a layout. Some businesses go to great lengths to pick the right colour. Google once tested 41 shades of blue for the background colour of their toolbar to determine which shade creates the greatest user interaction....

Category : Blog

25 Jul 2013

Gamification: using game design to engage your customers online

Have you ever collected frequent flyer miles or joined a credit card rewards program? Or perhaps played an online game like Farmville, where your progress is shown to your friends on your facebook news feed? If you answered yes, then you have experienced gamification in action....

Category : Web Marketing

11 Jun 2013

Beat Google with your new USP (Unique Social Purpose)

With the constant changes in search, the time and risk involved in achieving search engine rankings is hard to justify. If you are chasing Google with a cutting edge SEO strategy, you are aiming at a fast moving target. However, there is a better way. Forget about chasing after Google and build an online community and social asset around your business. We call this the new USP - Unique Social Purpose....

Category : Web Marketing