Feb16 2012
Internet Usage Statistics
9 of the 10 most popular websites drew smaller audiences in December compared with November, except for Apple, which saw a 2% rise.
| Website | Visits in Dec 2011 |
|---|---|
| 13,704,000 | |
| 10,682,000 | |
| Ninemsn/MSN | 10,286,000 |
| Microsoft | 8,457,000 |
| Youtube | 8,684,000 |
| Yahoo!7 | 7,349,000 |
| Apple | 6,976,000 |
| eBay | 6,683,000 |
| Wikipedia | 6,209,000 |
| eBay | 6,683,000 |
Source: Nielsen
Significant drop off in activity for women, but internet use among men was relatively stable.
Men accounted from 51% of online users in december, and spent an average of 71 hours a month online, compared with 64 hours for women.
A quarter of the time spent by Australians on the internet was on facebook.
Summary report from the Australian Financial Review - Monday 6th Feb 2012.
About the Author
Since 2006, Nick Jerrat has been blazing a trail across the Internet, working with hundreds of clients to build and market their websites online. Nick is the Creative Director of Publish My Web, an integrated website design and marketing firm. Click here to view more of his articles.